Conspiracy Theory

Some peculiar coincidences around the San Jose SDL office.

Boomerang Logo

The boomerang is very faint on the latest SDL Tridon logo, but do you see the connection?!


The office is on the corner of First and... Component, one of SDL Tridion's basic building blocks. Speaking of which...


Outside the building are blocks. Buildings and blocks, I tell you!

Is that a stretch? Definitely. But I wanted a chance to post the cool red leaves around the office, which is in a pretty good spot as it's centrally located, close to the airport, and next to the commuter light rail with food around the corner.

*Inside joke explanations: Building Blocks are the basic items in Tridion. Editors create content in building blocks called components. And the boomerang has been part of the Tridion logo going way back even before computers (actually, I think it's meant to reflect the "tri" in Tridion). 


  1. building blocks?? Those look like tombstones! I'm glad Tridion has NOTHING to do with tombstones, but I'm sure there could be a clever operator who could build a component to represent one. The fall-colored leaves gives the graveyard impression.

  2. Yeah they are rather freaky.

    They make good places to eat on, though.

  3. The team that started the R4 revolution explained the 'woosh' as "whatever you do/create, will come back to you" so we agreed to create something awsome, to get awsomeness in return, like the boomerang that always returns. #CodersPhilosophy

  4. @ingmaru, nice perspective on "coding karma!"


Feel free to share your thoughts below.

Some HTML allowed including links such as: <a href="link">link text</a>.