I often see requirements that have likely made their way from an original Request for Proposal (RFP) to a CMS Functional Design that reads something like: "authors should have the ability to set page-level meta tags including the Robots meta tag."
This meta tag "tells" search engines how to index content on a given Web page and its links.*
Valid Content values for <META NAME="ROBOTS"> includes:
- INDEX
- NOINDEX
- FOLLOW
- NOFOLLOW
And if absent, the default is INDEX,FOLLOW. See the Web Robots Pages for the details.
*Bots aren't forced to actually listen to these instructions, though I'd say most search engines try to play nice.
